b4yougo was co-founded in 2015 by Marius van Niekerk & Gustav Griessel to find a solution to the problem of "people leaving chaos and disorder behind to their loved ones when they pass on". The Life Console (now called permyssion) set out to structure people’s lifes and information better and subsequently evolved into add-on products for financial advisors and deceased estate practitioners.

Many people have come and gone as part of the journey and in the end the solution became a much larger fin-tech venture than the original intent, with a more pronounced focus on data and information management. So much so that b4yougo was entirely absorbed into Rattlehub Digital in September 2017, where the business model will be extended to also include B2B2C and B2C product distribution channels within the Microsoft Azure environment.